ABOUT ME

I am a highly skilled T-Shaped Marketer with over 5 years of diverse experience in various areas of marketing. From Performance Marketing to App Marketing, Social Media Marketing, Marketing Analytics, Customer Experience, Website Development, and Marketing Integrations, I have a well-rounded understanding of the field.

In this dynamic and ever-evolving industry, I understand the importance of continuous learning. I stay up-to-date with the latest trends and best practices to ensure that my strategies are always fresh, innovative, and effective. By staying ahead of the curve, I can adapt to new marketing strategies and leverage emerging technologies to drive impactful results.

My ultimate goal is to increase ROI and deliver measurable results. With a focus on data-driven decision-making, I utilize marketing analytics to gain valuable insights and optimize campaigns for optimal performance. By understanding customer behavior and preferences, I create targeted marketing strategies that resonate with the target audience and drive engagement.

Furthermore, I am passionate about creating exceptional customer experiences. From the first touchpoint to post-purchase interactions, I strive to deliver seamless and memorable experiences that foster loyalty and advocacy. By integrating marketing efforts across various channels and touchpoints, I ensure a cohesive and impactful brand presence.

With a strong foundation in website development, I possess the technical skills to optimize websites for conversions and user experience. I understand the importance of a well-designed and user-friendly website in driving traffic, capturing leads, and facilitating conversions.

In summary, I am a dedicated and knowledgeable marketer who continuously evolves to meet the demands of the industry. With expertise in multiple marketing disciplines, a commitment to ongoing learning, and a focus on delivering results, I am confident in my ability to contribute to the success of any marketing initiative.

Jan 2020 - Present
Enguru : Spoken English App
Growth Hacker
  • Lead team to achieve growth and customer acquisition targets.
  • Generate and evaluate creative marketing ideas and strategies.
  • Experiment with marketing channels to identify the most effective ones.
  • Track metrics and KPIs, create regular reports for stakeholders.
  • Monitor unit economics and profitability to align growth initiatives with business goals.
  • Develop dashboards and analytics tools for data-driven decision making.
  • Build product and marketing integrations to enhance user experience and drive growth.
  • Analyze marketing and product analytics to make informed changes to strategy.
Sep 2018 - Dec 2019
Enguru : Spoken English App
Operations Associate
  • Setup new processes and guidelines for the operations department - Design and formulate the dashboard for clients
  • Assist in user research and product improvements based on customer feedback.
  • Experiment campaigns to ensure successful completion of the program. - Handling B2B Clients from onboarding to program completion
Apr 2015 - Aug 2016
MARIAH SOLUTIONS, Saudi Arabia
Operations Engineer
  • Handle a team of programmers in developing ERP, CRM and Payroll systems using PHP and handling customer care services.
  • Designing and making reports of client requirements.
  • Making sure the project is delivered on time.
  • Quality assurance of the products.
2016 - 2017
MSc Engineering Technology and Business Management

UNIVERSITY OF LEEDS UK

2010 - 2014
B.Tech Electronics and Communication Engineering

CALICUT UNIVERSITY INSTITUTE OF ENGINEERING & TECHNOLOGY

Jan 2020 - Present
Enguru : Spoken English App
Growth Hacker
  • Lead team to achieve growth and customer acquisition targets.
  • Generate and evaluate creative marketing ideas and strategies.
  • Experiment with marketing channels to identify the most effective ones.
  • Track metrics and KPIs, create regular reports for stakeholders.
  • Monitor unit economics and profitability to align growth initiatives with business goals.
  • Develop dashboards and analytics tools for data-driven decision making.
  • Build product and marketing integrations to enhance user experience and drive growth.
  • Analyze marketing and product analytics to make informed changes to strategy.
Sep 2018 - Dec 2019
Enguru : Spoken English App
Operations Associate
  • Setup new processes and guidelines for the operations department - Design and formulate the dashboard for clients
  • Assist in user research and product improvements based on customer feedback.
  • Experiment campaigns to ensure successful completion of the program. - Handling B2B Clients from onboarding to program completion
Apr 2015 - Aug 2016
MARIAH SOLUTIONS, Saudi Arabia
Operations Engineer
  • Handle a team of programmers in developing ERP, CRM and Payroll systems using PHP and handling customer care services.
  • Designing and making reports of client requirements.
  • Making sure the project is delivered on time.
  • Quality assurance of the products.
2016 - 2017
MSc Engineering Technology and Business Management

UNIVERSITY OF LEEDS UK

2010 - 2014
B.Tech Electronics and Communication Engineering

CALICUT UNIVERSITY INSTITUTE OF ENGINEERING & TECHNOLOGY